CASE STUDIES
FACEBOOK ADS: AUTOSPIN USA
Custom Audience: 10K+ Matched Dealer Executives
Budget: $10/day | Ad Format: Videos | Ad Type: Lead Ads
Content: Testimonial videos of satisfied customers - typically dealership GMs or owners describing foot traffic and sales generated by the spinners.
Results: Generated 5-7 inbound leads (verified dealer execs) every month that included a phone number and email address
FACEBOOK ADS: ZIMMERMAN AUTOMOTIVE
Custom Audience: 10K+ Matched Dealer Executives
Budget: $10/day | Ad Format: Carousel | Ad Type: Lead Ads
Content: Case Studies from dealerships highlighting recent results in easy to digest data snippets.
Results: Generated 4-6 inbound leads (verified dealer execs) every month that included a phone number and email address
EMAIL CAMPAIGNS: AUTONETWORK
Audience: 20K+ Dealer Executives
Audience: 4K+ NADA 2024 Attendees
Content for Dealer Execs: Introduction to their localized 3rd party lead solution
Content for NADA Attendees: Introduction to their localized 3rd party lead solution + call to action to sign up for NADA Offer
Results: Generated 10+ lead form submissions AND 50+ warm leads based on email engagement - list of warm leads were called and a dealer group was signed up
Total Investment: $3,500
EMAIL CAMPAIGNS: MOBILE DEALER DATA
Audience: 30K+ Dealer Executives
Audience: 10K+ Sales Managers
Audience: 10K+ Service Managers/Directors
Targeted Content: Messaging tailored to each audience over the course of 2 month initiative
Results: Generated 10+ lead form submissions
Total Investment: $3,000